A former head of communications at Dead Island 2 publisher Deep Silver has opened up about the “eight-year product delay” Dead Island 2 endured after early playtests reported “horrific feedback.”
At the end of a Develop:Brighton talk as reported by GamesIndustry.biz, Martin Wein — now at GameFlex Consultants — talked candidly about the sequel’s troubled development, and how it was decided at a major milestone meeting with then-developer, Yager, that the game as it was then “sucked.”
Dead Island 2 was revealed at E3 2014 but soon went quiet before “mutual differences” separated Yager from Deep Silver. It was then moved to Sumo Digital before being shifted again in 2019 to its final home of Dambuster Studios. A new trailer and gameplay video was released on December 6, 2022, during a Dead Island 2 Showcase that announced it was delayed once again, slipping 12 weeks to April 2023. It was the first proper look at the game fans had since it was re-revealed after years of troubled development in August 2022.
“I was working on that with the creative team, and we were mightily proud of that [trailer],” Wein said. “But then, about three to four weeks later, we had a major milestone with the development studio that was in charge at that time. And boy, that game sucked.
“It had nothing to do with what [made] the original Dead Island […] really fun. So we commissioned a play test and got horrific feedback. And we sat down with the development team and said, ‘Okay, what’s the course of action?’ And they said, ‘Yeah, leave it with us.'”
But at the next touch-point, Wein said little had changed, with playtest feedback indicating the sequel was “not fun, not engaging, [and] does not feel like the Dead Island that I played.”
“So at the end of the day, we had to take the game away from that external developer, find a new studio, and that put the game on a journey of… well, it was supposed to launch in 2015. When did it come out? 2023?
“Sometimes you have to make hard decisions,” Wein added. “Because we could have, at that point, put out a sh*t game. It might have made some money, but it would have killed the franchise.
“I cannot really speak to the conversation between the production team and the development partner as I was not part of those, but as the developer wanted to pursue their vision rather than follow player feedback, the ultimate decision was made to part ways.”
When it did finally release in 2023, IGN’s Dead Island 2’s review returned a 7/10. We said: “Dead Island 2 is a hilarious gore-fest and a competent zombie-slaying adventure, but lacks creativity outside of its great sense of humor.”
Vikki Blake is a reporter for IGN, as well as a critic, columnist, and consultant with 15+ years experience working with some of the world’s biggest gaming sites and publications. She’s also a Guardian, Spartan, Silent Hillian, Legend, and perpetually High Chaos. Find her at BlueSky.
