Norwegian electronics retailer Komplett has promised it will give away free copies of GTA 6 to anyone giving birth on the game’s launch day, exactly nine months ahead of its arrival.
The cheeky store chain has even encouraged fans to, er, get busy with their efforts to ensure this happens. Images on social media and reddit show posters for the campaign have been spotted, while the retailer’s Instagram has confirmed that this offer really isn’t just a joke.
“GTA 6 dropping in 9 months ;)” declares advertising posters seen in the Norwegian capital of Oslo this week, designed to promote the country’s major electronics chain. The posters also feature an image of a messy bed, strewn pillows, and a scattering of rose petals. It’s not subtle.
You can get GTA 6 for free if you give birth to a baby on the game’s release date in Norway. pic.twitter.com/d4fANWhAnr
— YabaLeftOnline (@yabaleftonline) February 12, 2026
On Instagram, Komplett describes the idea of having a baby on GTA 6 launch day as a “life hack” — with the obvious implication being that you could time your parental leave perfectly for when Rockstar’s highly-anticipated blockbuster drops.
(Of note, Norwegian parental leave offers a total of 49 weeks at 100% salary, or a total 61 weeks at 80% salary, shared between two people.)
“This is actually not nonsense,” Komplett wrote in a caption for an accompanying Instagram video. “GTA 6 is released in 9 months (🤞) and if you have a baby on the launch date, we’ll give you the game for free.”
Of course, the campaign is primarily designed to make headlines and get Komplett some attention — and it’s certainly doing that, even if the responses on social media are full of people pointing out that having a baby is quite a time-consuming thing all on its own.
“Lol, you’re not getting time to play gta 6 if you have a screaming baby at home,” wrote Low_Possibility_8893 as part of a lengthy thread on reddit.
“That baby is gonna cost alooooot more than 70 dollars…” suggested sopedound, hinting that actually this didn’t represent much of a financial saving.
“Haven’t slept in 6 days, nipples are like bullets and I’ve been hit in the face with explosive diarrhea,” concluded the appropriately-named PloppyTheSpaceship, suggesting what life with a newborn was actually like. “I don’t even know what my name is right now let alone how to turn on a game, but I’m sure it’s good.”
Komplett’s offer comes in the wake of GTA 6 publisher Take-Two giving its strongest indication yet that the long-awaited blockbuster will make its current November 19, 2026 launch date, after several previous delays. Last week, as part of its latest financial results, Take-Two said marketing for what will surely be the biggest entertainment launch of all time kicks off this summer. Take-Two also denied rumors that GTA 6 will be a digital-only release upon its initial launch.
Tom Phillips is IGN’s News Editor. You can reach Tom at [email protected] or find him on Bluesky @tomphillipseg.bsky.social
