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Home » Ubisoft Suffers ‘Mixed Results’ as Assassin’s Creed Shadows Hits 5 Million Players, While Rainbow Six Siege X Struggles
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Ubisoft Suffers ‘Mixed Results’ as Assassin’s Creed Shadows Hits 5 Million Players, While Rainbow Six Siege X Struggles

News RoomBy News Room22 July 2025Updated:22 July 2025No Comments
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Ubisoft has announced “lower-than-expected” results for its latest financial quarter, and blamed the newly-relaunched Rainbow Six Siege X.

Assassin’s Creed Shadows, meanwhile, has continued to perform “in line with expectations”, and recently passed 5 million unique players. Ubisoft has to date not provided an exact sales figure for the game, which is also offered as part of its Ubisoft+ subscription service.

In a statement, Ubisoft boss Yves Guillemot described the quarter as featuring “mixed results”.

So what went wrong? Ubisoft has pinned the blame on “temporary but signficant disruptions” in player spending within Rainbow Six Siege X, its newly-relaunched shooter that it describes as having faced “technical pricing issues”.

Launched on June 10, Rainbow Six Siege X saw Ubisoft’s veteran team shooter essentially go free-to-play, with access to various modes and operators unlockable without the need for a premium edition. Separate to this, Ubisoft said it has suffered from a “pricing exploit with prepaid currency cards that temporarily inflated virtual currency wallets” — something that has now been fixed.

Today’s new player figure for Assassin’s Creed Shadows, meanwhile, sees the game continue to do what Ubisoft needs it to do, as players wait for Claws of Awaji — the game’s first big expansion due at some point this fall.

“The first quarter delivered mixed results,” Guillemot said. “On the positive side, Assassin’s Creed Shadows delivered on its expectations, with now more than 5 million unique players since its launch, and Rainbow Six Siege X received highly positive player feedback thanks to its renewed gameplay and enhanced features that drove significant player engagement growth.

“However, player spending in Rainbow Six Siege faced temporary but significant disruptions due to technical pricing issues, which have now been identified and addressed. Despite this one-off setback, the growth potential of the game is strong with solid traction on activity and in-game spending.”

Earlier this week, Guillemot blamed Star Wars Outlaws‘ lackluster performance on the “choppy waters” of the sci-fi saga’s fandom.

Tom Phillips is IGN’s News Editor. You can reach Tom at [email protected] or find him on Bluesky @tomphillipseg.bsky.social

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