Steven Spielberg and Universal Studios would like you to know that Disclosure Day is on the way, and they’re letting you know about it with a massive, buildingside mural ad. But rather than setting it up in Hollywood, where these things usually appear, it’s popped up in an unusual location: Kansas City, Missouri.
This was brought to my attention a week ago by u/KCLawgirl over on the Kansas City subreddit, and I strolled downtown to look for it today. It’s been painted on the Mainmark building, at 1627 Main Street in the downtown Crossroads area. You can get a really good view of it from Walnut Street nearby, if you stand in the park between 16th and 17th, or you can just drive south down Main St.
The precense of such a billboard in Kansas City might not sound extraordinary, especially if you’ve seen the teaser for Spielberg’s upcoming sci-fi thriller, which reveals it is set (at least in part) in Kansas City. But for Kansas City residents (hi), it is pretty weird, even a little cool! We almost never get big film ads like this here. I won’t say never ever, because it’s possible there have been some I missed, but some research into the recorded history of the Mainmark building suggests that this is a pretty rare thing. Many of the ads over the years have been for cell phone services, with occasional interruptions for local sports-politics such as the push for Kansas City to be a World Cup host city (which it is, this year) and a more recent one advocating for the Royals to move their stadium downtown.
I don’t know that Disclosure Day is necessarily going to be a massive hit in Kansas City specifically, but I know that plenty of residents will be watching it like red-tailed hawks for any specific references to our fair city, or any slip-ups ala Ted Lasso referring to the airport as “KCI” and suggesting it might have direct flights to Heathrow (lol). Of course, the Kansas City bit of Ted Lasso Season 3 was filmed locally with more to come in Season 4, but it sounds like Disclosure Day was filmed in New Jersey. Rats.
Disclosure Day lands in theaters on June 12, 2026, and is created and directed by Steven Spielberg, and stars Emily Blunt (Oppenheimer, A Quiet Place), as well as Josh O’Connor (Challengers, The Crown), Colin Firth (The King’s Speech, Kingsman franchise), Eve Hewson (Bad Sisters, The Perfect Couple), and Colman Domingo (Sing Sing, Rustin). We think it has something to do with aliens? The trailer is mysterious and deliberately unclear in the interest of building suspense. Per the tagline: “if you found out we weren’t alone, if someone showed you, proved it to you, would that frighten you? This summer, the truth belongs to seven billion people.
“We are coming close to… Disclosure Day.”
Will aliens descend on Kansas City? Will they land on the Missouri side or the Kansas side? Do they like BBQ? I, and many of my fellow Kansas City nerds, are waiting to find out.
Rebekah Valentine is a senior reporter for IGN. Got a story tip? Send it to [email protected].
