The European Commission has announced that it has sent preliminary findings to Google outlining measures that would make the tech giant share search data with third-party engines.
The measures would allow third parties to access information such as ranking, query, click, and view data on “fair, reasonable and non-discriminatory terms.” The Commission said implementing these changes may be necessary for Google to comply with the EU’s Digital Markets Act (DMA).
The aim of the measures is to allow other search engines to contest the dominance of Google Search by optimising their search results. In order to ensure efficacy, the Commission is running a public consultation on the matter until 1 May.
The Commission added that feedback provided by interested parties and Google may adjust the measures included in final decision, which will be binding. The final decision must be adopted by Google by 27 July.
“Today’s decision sets out the specifications we expect Google to follow to comply with its obligations under the DMA,” said Teresa Ribera, executive vice-president for clean, just and competitive transition at the European Commission. “Data is a key input for online search and for developing new services, including AI.
“Access to this data should not be restricted in ways that could harm competition.”
She added that in fast-moving markets, small changes can quickly have large impacts and said the Commission will not allow practices that risk closing markets or limiting choice.
These findings follow the opening of proceedings intended to “assist” Google in complying with the DMA on 27 January.
