With Just Over 2 Weeks Until Switch 2’s Price Hike, Nintendo is Now Warning In-Store Customers of Cost Increase

Nintendo has begun displaying in-store warnings of its impending Switch 2 price increase.

As announced earlier this year, the Switch 2 will rise in cost on September 1 in the U.S., U.K., and mainland Europe. In Nintendo’s homeland of Japan, this price rise has already taken effect.

From the start of next month, Switch 2 will increase by $50, rising from $449.99 to $499.99 in the U.S., and from $629.99 to $679.99 in Canada. Similar increases are planned for the U.K., where the Switch 2 currently costs £395.99, and Europe, where Switch 2 will rise in price by €30 to €469.99.

Now, U.S. demo kiosk screens have been spotted displaying a notice about the price hike, informing potential customers that they’ll be paying more if they buy Switch 2 from September 1 onwards. It’s a clever tactic, with anyone on the fence about a purchase encouraged to act now or pay more later.

A photo shared on reddit shows a screen warning shoppers that “the suggested retail price of the Nintendo Switch 2 system will increase to $499.99 on September 1,” with the caveat that the “actual price may vary” between retailers.

So, is it worth jumping in now? Well, yes — even before The Legend of Zelda: Ocarina of Time launches later in 2026, there’s already a host of great Switch 2 exclusives on offer, such as Donkey Kong Bananza, Pokémon Pokopia, and the just-released Splatoon Raiders. You’ll want a Switch 2 next year, too, when Pokémon Winds and Waves roll around.

That said, those on the lookout for a snazzier console design might be tempted by the leaked images of a The Legend of Zelda 40th Anniversary Nintendo Switch 2 console and Pro Controller that popped up online this week. These will almost certainly not arrive before that September 1 price rise — and perhaps deliberately so, to give hardware sales a shot in the arm post-price rise.

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