Reddit is testing ads on another area of its platform: search. With this update, ads will appear within your search results “based on a range of factors, including contextual relevance to a search query,” according to Reddit.
That means searching for “espresso station” could present you with ads for espresso, machines, beans, or mugs, while a search for a “home office setup” may yield ads for monitors, desks, or office chairs. Reddit currently shows ads across its feeds in a variety of formats, including images, videos, sponsored posts, and AMAs. It also shows ads within threads.
Reddit says it’s piloting the new search ads with a select number of advertisers to start.
