Dyson’s back with a smarter hair curler

The Dyson Airwrap is getting an upgrade. The new Airwrap i.d. will now feature three new attachments, Bluetooth connectivity, and personalized curling sequences via a smartphone app. It’ll also come in two types: one for straight to wavy hair, and another for curly to coily hair. And in true Dyson fashion, it’ll cost $600.

Dyson has loomed large in beauty tech for years now, but this is the company’s first connected beauty device. (It also has multiple hair dryers.) The Airwrap was last updated in 2022; that version allowed for multidirectional curling. The Airwrap i.d. is a much techier update. You’ll now be able to enter a hair profile into the MyDyson app that includes hair type, length, and your own skill level. It’ll then develop a personalized curling sequence for heat and airflow. You’ll also be able to check the filter status and cleaning guidance through the app.

Dyson is also introducing three new attachments: a conical barrel, a wave and curl diffuser, and a blade concentrator. The barrel is multidirectional, with a smaller 20mm diameter, and is meant to create more defined curls. The diffuser sends airflow in two ways for more enhanced and defined wave or curl patterns. Lastly, the blade concentrator purportedly delivers a smoother finish.

It’s also notable that the Airwrap i.d. comes in two variations based on hair type. While many love the Airwrap, some have criticized existing versions for not working quite as well for Type 3 and 4 hair. This, plus the addition of smart curling routines, is an acknowledgement that gadgets like these aren’t as easy to use as beauty influencers might make them seem. Just because you see someone online effortlessly use the device, doesn’t mean you’ll be able from the first try. Even easier, high-tech curling gadgets like these require some skill and knowledge about hair products, hair type, and styling techniques. Given that, it’s not surprising that Dyson is leaning into the “smart” portion a bit more heavily, especially at this price point.