Apple pledges $100bn boost to US manufacturing in bid to avoid Trump tariffs

Apple has announced a new $100 billion investment in its US manufacturing operations, increasing its total domestic commitment to $600 billion over the next four years.

The move comes as the technology giant seeks to navigate the threat of heightened tariffs on imported electronics and components, as signalled by President Donald Trump.

The expanded investment, unveiled at the White House on Wednesday, will see Apple deepen its relationships with American suppliers and expand advanced manufacturing across the country. The company’s chief executive officer, Tim Cook, stated, “Today, we’re proud to increase our investments across the United States to $600 billion over four years and launch our new American Manufacturing Program. This includes new and expanded work with 10 companies across America. They produce components that are used in Apple products sold all over the world, and we’re grateful to the President for his support.”

The American Manufacturing Program will channel funds into new partnerships with firms such as Corning, Texas Instruments, Samsung, GlobalFoundries, and Broadcom, focusing on critical components for the iPhone and other Apple devices. The company also plans to hire 20,000 people in the US, primarily in research and development, silicon engineering, software, and artificial intelligence.

President Trump praised the move, telling reporters, “Companies like Apple, they’re coming home. They’re all coming home. This is a significant step toward the ultimate goal of ensuring that iPhones sold in America also are made in America.”

While Apple already sources many iPhone components domestically, Cook acknowledged that final assembly would remain overseas “for a while” due to the complexity and cost of shifting production.

The announcement follows months of tension over tariffs, with Apple warning that proposed levies could cost the company up to $900 million in a single quarter. Trump recently threatened a 100 per cent tariff on imported semiconductors, but said this would not apply to companies investing in US manufacturing.