Apple has announced the date of its next big event: September 9th, 2025, at 1PM ET / 10AM PT. The event, which has the tagline “Awe dropping,” will take place at the Steve Jobs Theater in Apple Park.
This is where we expect to hear more about the iPhone 17 lineup, which rumors (and at least one supposed public sighting) indicate will add a Google Pixel-like camera bar on the rear. It’s also another opportunity for Apple to talk about its Liquid Glass software revamp that’s part of iOS 26 and its other software updates, and the future of Apple Intelligence features like AI upgrades for Siri.
The star of the show could be a slim new 6.6-inch “iPhone 17 Air” model, which would have fewer camera lenses, but shave some thickness as part of a years-long approach by Apple to revamp the look and feel of its iPhones before it eventually adds a foldable version to the mix, and in 2027, a rumored 20th Anniversary iPhone with curved glass edges and slimmer bezels.
Correction, August 26th: An earlier version of this post listed the wrong year — the event will take place in 2025, not 2024.
