The Pokémon franchise has begun its 30th anniversary celebrations with the reveal of a special new logo, an animation featuring Fat Pikachu, and the promise of more to share in less than two months’ time.
2026 is the 30th anniversary of Pokémon, which began its path to world domination with the Japanese launch of Pokémon Red and Pokémon Green back on the Game Boy three decades ago. (The series then arrived in the USA two years’ later, launching with Pokémon Red and Pokémon Blue.)
As the clock ticked over to January 1, 2026 in Pokémon’s home region of Japan, the brand began its celebrations with the reveal of a new 30th Anniversary Pokémon logo featuring Pikachu, introduced by none other than Fat Pikachu — the mascot’s far plumper original design that’s now rarely glimpsed in official Pokémon media. Here he is in action:
ポケモン30周年、はじまる！
『ポケットモンスター 赤・緑』の発売から30年。
2026年2月27日（金）にポケモンは30周年を迎えるよ。
今年は最高の1年になる予感！
お楽しみに！#ポケモン30周年 pic.twitter.com/iPXR83Ib66— ポケモン公式 (@Pokemon_cojp) December 31, 2025
“Pokémon 30th Anniversary, Here We Go!” the brand wrote in a post on social media. “30 years since the release of Pokémon Red and Green. On February 27, 2026 (Friday), Pokémon turns 30. We have a feeling this year is going to be the best one yet! Look forward to it!”
Expectations for this year’s celebrations are sky high, following last year’s so-called Teraleak of Pokémon game development data that spilled various details of the franchise’s highly-anticipated 10th generation of games. Alongside a fresh roster of new creatures, fans expect these titles to feature new gameplay mechanics and procedurally-generated areas for the first time.
2026 will also see the launch of promising-looking Pokémon life simulation spin-off Pokémon Pokopia, which arrives exclusively for Nintendo Switch 2 on March 5. A blend of Pokémon characters with gameplay more similar to Animal Crossing, the game seems likely to find success.
More details on all of that are expected to arrive on the brand’s big 30th anniversary, now less than two months’ away on February 27. While not formally confirmed just yet, this date has now become the annual date fans expect to sit down and watch a new Pokémon Presents, the company’s Nintendo Direct-style announcements showcase. There’s not long to go now.
Tom Phillips is IGN’s News Editor. You can reach Tom at [email protected] or find him on Bluesky @tomphillipseg.bsky.social
