Weeks ahead of The Fantastic Four: First Steps releasing in cinemas, fans have their first look at classic villain Giganto — via a commercial for Little Caesars pizza.
The 30-second advert reveals Giganto, a giant green monster with an enormous mouth seen bursting through the street in a nod to its original appearance, on the cover of 1961’s Fantastic Four issue 1.
Here, Giganto is shown picking up and then trying to eat a Little Caesars employee, before the Fantastic Four arrive on scene to save the day. It’s meant to be a fun reveal, but fans have expressed surprise and confusion over the character’s appearance in the ad — and have also criticised the quality of Giganto’s CGI.
HQ and English version of the Little Caesars x ‘THE FANTASTIC FOUR: FIRST STEPS’ ad has been released.
— Fantastic Four Updates (@F4Update) June 18, 2025
To be clear, this is a scene featuring the Fantastic Four but not an actual clip from the upcoming movie. Instead, the action was shot specifically for the Little Caesars’ commercial, using the sets and — briefly — the actors themselves (though, perhaps tellingly, of the four stars we only see Vanessa Kirby’s face).
According to Comicbook, the commercial was written and produced by Marvel Studios’ Marketing Partnerships team and directed by The Fantastic Four: First Steps production designer Kasra Farahani — so this is about as official as it gets, without necessarily being canon.
Still, fans believe Giganto will likely pop-up somewhere in the film’s story — perhaps in a montage of previous villains the team have defeated — and therefore think this pizza advert serves as an underwhelming place to first see the monster.
There are complaints, too, about the quality of Giganto’s CGI effects, even if this is just a commercial — which would of course have a lower budget than a Hollywood blockbuster.
“When I first saw the footage of the green monster from a Twitter post, I thought it was AI for a second,” wrote one fan.
“I’m not usually one to complain about the CGI and if it’s not in the movie then it’s fine,” wrote another. “But if this is what it looks like in theaters I’ll be a little disappointed.”
Others noted that Marvel had filmed something similar for Captain America: Brave New World, with Anthony Mackie suiting up to promote an insurance company.
Just waking up in the morning, gotta thank God. Good morning. Seems people still commenting on that Little Caesars ad. You guys are right. I suddenly remember when Brave New World had a whole scene in the movie that was for an insurance commercial. pic.twitter.com/wJKEflxtJo
— TASK the Ol’ Nerdy Bastard (@UpToTASK) June 18, 2025
Of course, Giganto’s reveal isn’t the first time that The Fantastic Four: First Steps character details have popped up in odd places ahead of the film’s release. Fans previously got a good look at the movie’s actual big bad, Galactus, via a Snapple promotion. Our first look at Franklin Richards, meanwhile, came from a Funk Pop! toy.
Marvel’s most recent trailer has since made Franklin official — and includes the team say the line that fans have been waiting for. After all, there’s not much longer to wait — The Fantastic Four: First Steps is released next month, on July 25.
Tom Phillips is IGN’s News Editor. You can reach Tom at [email protected] or find him on Bluesky @tomphillipseg.bsky.social
