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Warner Bros. has hiked the price of subscriptions to its streaming service HBO Max.
Effective immediately, the price rises hit all tiers for new subscriptions. According to Variety, HBO Max Basic With Ads has increased by $1 a month to $10.99, or an extra $10 a year to $109.99 annually. HBO Max Standard, meanwhile, is up $1.50 a month to $18.49, or an extra $15 a year to $184.99. And finally, HBO Max Premium has increased by $2 a month to $22.99, or an extra $20 a year to $229.99.
Existing monthly subscribers will get 30 days in advance of their plan changes, which means the price increases from your next billing date on or after November 20, 2025. Current yearly subscribers will not see an increase until renewal and will be notified 30 days in advance of their plan renewing.
HBO Max price rises October 2025:
- HBO Max Basic With Ads: +$1 a month to $10.99, +$10 a year to $109.99
- HBO Max Standard: +$1.50 a month to $18.49, +$15 a year to $184.99
- HBO Max Premium: +$2 a month to $22.99, +$20 a year to $229.99
The price hike comes ahead of the launches of a number of big hitters, including IT: Welcome to Derry, and Game of Thrones spinoffs A Knight of the Seven Kingdoms and House of the Dragon Season 3. A Knight of the Seven Kingdoms, due out on HBO Max in January 2026, adapts George R. R. Martin’s Tales of Dunk and Egg novella trilogy, itself a prequel to Game of Thrones set 90 years before the events of the main books. House of the Dragon Season 3, meanwhile, is set for release early summer 2026. DC TV show Lanterns is also due out on HBO Max next year.
HBO Max is already the home of the likes of The Penguin, Peacemaker, The Sopranos, The Last of Us, The White Lotus, and many other award-winning TV shows. It also streams Warner Bros. movies such as Superman, Sinners, and A Minecraft Movie. Zach Cregger’s Weapons hits HBO Max this Friday, October 24.
Last month, Warner Bros. Discovery CEO David Zaslav explained why the company hadn’t made cracking down on HBO Max password sharing a priority thus far.
“We haven’t been pushing on the password sharing and the economics yet,” he said during a recent appearance at the Goldman Sachs Communacopia and Technology conference.
“People are really starting to love HBO Max. That’s the key. We want them to fall in love with our content, with our series, with the differentiated offering outside the U.S. and then over time, it’s a little tricky, with the password sharing, we’re going to begin to push on that,” he added, before suggesting further price rises were coming down the line.
“I think our ability to raise price as people become more and more in love with the quality that we have and the series that we have and the offering that we have will have a real ability because I think the pricing across the board — not only is there too many players, in order to stay alive, a lot of the players have just decided to drop prices aggressively,” Zaslav said.
The executive also noted: “Consumers in America would pay twice as much 10 years ago for content. People were spending, on average, $55 for content 10 years ago, and the quality of the content, the amount of content that we’re getting, the spend is 10 or 12 fold and they’re paying dramatically less. I think we want a good deal for consumers, but I think over time, there’s real opportunity, particularly for us, in that quality area, to raise price.”
Photo by David Jon/Getty Images for HBO Max.
Wesley is Director, News at IGN. Find him on Twitter at @wyp100. You can reach Wesley at [email protected] or confidentially at [email protected].
