West Coast fast-food chain In-N-Out will no longer call for order “67” after the nearly inescapable viral 6-7 trend became overwhelmingly popular in its stores.
If you’ve been online anytime in the last few months, there’s a good chance you’ve heard references to 6-7 at least six or seven times. It’s an uncomplicated gag that’s been especially popular amongst younger audiences on TikTok and usually involves simply moving one’s hands up and down while repeating 6-7 over and over (and over) again.
@epic38603 . #fyp #67 #innout #trending #foryou ♬ original sound – joe_rdan
There’s no limit to where the incomprehensible meme may appear, but restaurants that divvy out customers’ orders by assigning them a specific number have been impacted more than many others. In-N-Out may be the most notorious hub for 6-7 activity, with the store sometimes crowded with an audience not only ready to celebrate when the number is called but groan when any other number is said over the speaker.
Viral videos, which have amassed millions of likes on TikTok alone, likely contributed to the uptick in memes at the burger joint, but In-N-Out has had enough. Reddit user luckycowgirl_1 posted about the potential removal of order 67 nearly two weeks ago, with many others chiming in with their own comments, suggesting the infamous number won’t be showing up in any In-N-Outs anytime soon.
An employee at a Los Angeles location also confirmed to People that order 67 has been completely removed from its system. It’s a move that seems to stem from the disruption the 6-7 meme has caused, with the same employee adding that order 69 has been pulled for good measure.
@stopsignpros #InNOut ♬ original sound – stopsignpros
While In-N-Out opts out of the 6-7 craze, others have taken the opportunity to double down on a meme that just won’t seem to go away. Rapper Skrilla said in October that his hit song Doot Doot (6 7), which helped spawn the meme, is set to be featured in next year’s Grand Theft Auto 6. Wendy’s even dipped its toes in the 6-7 waters with a Black Friday deal that saw the fast-food restaurant selling small Frostys for 67 cents.
In the gaming world, Fortnite got a quick laugh out of fans when its explosive Zero Hour event paid tribute to the meme when transitioning from Chapter 6 to 7. Overwatch 2, meanwhile, launched into Season 20 by giving Soldier: 76 a Soldier: 67 emote.
Photo by Robert Gauthier/Los Angeles Times via Getty.
Michael Cripe is a freelance writer with IGN. He’s best known for his work at sites like The Pitch, The Escapist, and OnlySP. Be sure to give him a follow on Bluesky (@mikecripe.bsky.social) and Twitter (@MikeCripe).
