Magic: The Gathering just had its most financially successful year yet, Hasbro has announced. And it’s largely thanks to its collaborations with other brands, via its Universes Beyond and Secret Lair releases.
In its earnings call today, Hasbro revealed that MTG revenue was up 59% year-over-year, in no small part thanks to the Avatar: The Last Airbender set last year, which is now the third highest-selling set in Magic history after Final Fantasy and Lord of the Rings. Other Universes Beyond sets, as well as Secret Lair, also had a hand in the success.
That 59% is a huge increase, and one that is responsible for Hasbro’s overall numbers looking good. The company overall was up 14% year-over-year, almost entirely driven by 45% growth in the Wizards of the Coast and Digital Gaming segment (Monopoly Go! also helped a little). Its other segments, Consumer Products and Entertainment, both saw declines of 4% each.
The revenue-raising capabilities of Universes Beyond and Secret Lair are a helpful look for Hasbro’s C-suite, which has found itself the target of a shareholder lawsuit on the very subject recently. The lawsuit alleges that Hasbro has mismanaged Magic: The Gathering by overprinting sets of cards, specifically Universes Beyond and Secret Lair, thereby devaluing existing cards. The complaint itself contains some pretty sharp accusations that the company’s top brass have been holding such sets in reserve to deploy whenever the rest of the company is struggling.
In response, Hasbro has stated that such claims have “no merit,” and has recently moved to dismiss a similar lawsuit with very similar accusations filed in 2024 by the West Palm Beach Firefighters’ Pension Fund and City of Miami General Employees & Sanitation Employees’ Retirement Trust, on the basis that the complaint has been amended so significantly since it was originally filed that it is no longer related to the original issue.
Hasbro reached out to share the following updated statement on these lawsuits as pertains to its earnings today:
As we shared when you covered the matter in January, these claims have no merit. Our strategic plan for Magic was implemented, and the results underscore the strength of that strategy. As further reflected in our earnings results released this morning, Magic: The Gathering just completed its most successful year ever.
Magic: The Gathering’s next set will be a Universes Beyond set for Teenage Mutant Ninja Turtles, complete with commander deck, and will release on March 6.
Rebekah Valentine is a senior reporter for IGN. Got a story tip? Send it to [email protected].
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