James Gunn has moved to clarify comments he made in a recent interview where he said Disney “killed” Marvel by demanding an increased output for the Disney+ streaming platform.
Gunn, who directed the hugely successful Guardians of the Galaxy trilogy of films for Marvel Studios before becoming co-CEO of DC Studios, told Rolling Stone that Disney’s mandate to increase Marvel’s output for the launch of Disney+ — a move Disney CEO Bob Iger has since admitted “diluted the focus and attention of fans” — “wasn’t fair” and “wasn’t right.”
“And it killed them,” Gunn added.
Some took this “it killed them” comment as Gunn declaring the MCU dead for good, but in a follow-up post on social media, he clarified that that was not what he was saying at all. Rather, he’s saying the Disney mandate “screwed” Marvel at that time, but it has since managed to recover after the “insanity” died down.
“To be clear — & as IS clear in the context of the interview — I didn’t say ‘it killed them’ like they’re over but they were screwed by the situation they had no control over,” Gunn said in a post on Threads.
“They’re on the other side of that now, which is good. The sacrifice-everything-for-streaming craze killed many good things by forcing a demand for ‘content’ that couldn’t possibly be met, putting movies on TV before they had a proper theatrical run & much more. The insanity has died down & balanced out everywhere. Thank God.”
In a subsequent post, Gunn called what was asked of Marvel “an impossible task.”
Marvel’s post Avengers: Endgame struggles are well documented, and MCU movie box office numbers since that record-breaking phase-ender came out in 2019 have been relatively poor, save for breakout hits such as the billion dollar Deadpool & Wolverine.
At the same time, the sentiment is that MCU’s output following Endgame hasn’t met the quality bar set by prior phases. Again, there are exceptions to this, with the likes of 2021’s Spider-Man: No Way Home and Gunn’s own Guardians of the Galaxy Vol. 3 proving a critical and commercial success.
Marvel currently releases far fewer movies and TV shows, with just three MCU movies (Captain America: Brave New World, Thunderbolds* / The New Avengers, The Fantastic Four: First Steps) out in 2025. 2026 currently has just two MCU movies in the books: Spider-Man: Brand New Day and Avengers: Doomsday.
The pressure is now on Marvel Studios to deliver with a ‘less is more’ philosophy, and after the box office stumbles of Captain America and Thunderbolts*, all eyes are on The Fantastic Four to see if the MCU can rekindle its money-making magic. For what it’s worth, last month Disney boss Bob Iger bigged up Thunderbolts*, insisting it was “the first and best example” of Marvel’s new commitment to quality over quantity.
In the Rolling Stone interview, Gunn said DC Studios is under no such pressure from parent company Warner Bros. to crank out a certain number of movies and TV shows each year.
“So we’re going to put out everything that we think is of the highest quality,” Gunn explained. “We’re obviously going to do some good things and some not-so-good things, but hopefully on average everything will be as high-quality as possible. Nothing goes before there’s a screenplay that I personally am happy with.”
To that end, the rebooted DCU kicks off with July’s Superman, with Supergirl set to follow next July, and Clayface currently down for September 2026. Peacemaker Season 2 comes out this August, with Lanterns due out at some point early 2026. Batman, though, is causing Gunn more than a few problems.
Photo by Kevin Mazur/Getty Images for Warner Bros. Discovery.
Wesley is Director, News at IGN. Find him on Twitter at @wyp100. You can reach Wesley at [email protected] or confidentially at [email protected].
