Close Menu
Tech News VisionTech News Vision
  • Home
  • What’s On
  • Mobile
  • Computers
  • Gadgets
  • Apps
  • Gaming
  • How To
  • More
    • Web Stories
    • Global
    • Press Release

Subscribe to Updates

Get the latest tech news and updates directly to your inbox.

Trending Now

Indian Startup QWR Unveils AI-Powered Smart Glasses Humbl, to Be Shipped Later This Year

10 July 2025

ARK: Aquatica Gets A Release Date But Fans Are Unconvinced By Its 11-Second Teaser Trailer

10 July 2025

The 4K Blu-ray deals are great at Amazon and Target during Prime Day

10 July 2025
Facebook X (Twitter) Instagram
  • Privacy
  • Terms
  • Advertise
  • Contact
Facebook X (Twitter) Instagram Pinterest VKontakte
Tech News VisionTech News Vision
  • Home
  • What’s On
  • Mobile
  • Computers
  • Gadgets
  • Apps
  • Gaming
  • How To
  • More
    • Web Stories
    • Global
    • Press Release
Tech News VisionTech News Vision
Home » Max Becomes HBO Max Once Again Today
Gaming

Max Becomes HBO Max Once Again Today

News RoomBy News Room10 July 2025Updated:10 July 2025No Comments
Facebook Twitter Pinterest LinkedIn Tumblr Email

She’s back, boys — and by she, I of course mean HBO Max, who was rudely stripped of her coveted HBO title some time ago. But rest assured, no one will ever have to say the forgettable Max name again, because it will once again be paired with the unforgettable HBO.

The streamer pushed out a press release to honor the switch on July 9 as it went into effect, and it seems as though it understands that folks might see the return to form as a little comical. “It’s good to be Home,” is all the statement says in the release.

The brand also released a promo highlighting its expansive catalog of shows and movies, both original programming and key titles it has acquired that audiences love. The advertisement ends with the same tagline — “It’s good to be Home” — and highlights the new-old name, with a reminder that plans start at $9.99, naturally.

HBO Max was first launched in May 2020. Three years later, Warner Bros. Discovery — who had merged in April 2022 — rebranded the streamer to Max, dropping the legacy brand’s name from the service altogether in May 2023. However, that lasted for a short two years, as the company announced in May 2025 that it would be returning to the original name.

When it revealed the second rebrand, WBD noted that the legacy of HBO is, in fact, an asset to brand identity on the whole. “This evolution has also been influenced by changing consumer needs, and the fact that no consumer today is saying they want more content, but most consumers are saying they want better content,” WBD said in a statement.

The company added: “With other services filling the more basic needs with volume, WBD has clearly distinguished itself through its quality and distinct stories, and no brand has done that better and more consistently over 50+ years than HBO. Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering.

“It is also a testament to WBD’s willingness to keep boldly iterating its strategy and approach — leaning heavily on consumer data and insights — to best position itself for success.”

Lex Briscuso is film and television critic and a freelance entertainment writer for IGN. You can follow her on Twitter at @nikonamerica.

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

HBO Cancels J.J. Abrams’ New Thriller Duster After Just 1 Season: ‘We Are Tremendously Proud’

10 July 2025

ARK: Aquatica Gets A Release Date But Fans Are Unconvinced By Its 11-Second Teaser Trailer

10 July 2025

Nintendo Ditching Switch Game Vouchers, Ending a Good Way to Save Money on Switch 1 Games and Switch 2 Upgrades

10 July 2025

Stapler Behind GameStop’s Infamous Switch 2 Launch Disaster Up for Auction — and the Bidding Is Now Over $100,000

10 July 2025
Editors Picks

The Verge’s favorite mopping robot vacuum is half off for Prime Day

10 July 2025

The 19 Best Amazon Prime Day Fitness Tracker Deals and Smart Ring Sales

10 July 2025

Oppo Reno 15 Series Launch Timeline Tipped; Base Variant Could Get a Compact Display

10 July 2025

Musk-Owned X’s CEO Linda Yaccarino to Step Down in Surprise Move

10 July 2025

Subscribe to Updates

Get the latest tech news and updates directly to your inbox.

Trending Now
Tech News Vision
Facebook X (Twitter) Instagram Pinterest Vimeo YouTube
  • Privacy Policy
  • Terms of use
  • Advertise
  • Contact
© 2025 Tech News Vision. All Rights Reserved.

Type above and press Enter to search. Press Esc to cancel.