Spotify has announced that it will collaborate with Sony Music Group, Universal Music Group, Warner Music Group, Merlin and Believe to develop AI products that aim to empower artists and songwriters.
Sharing a set of principles that AI products will need to follow, it said that new products will be developed through prior agreements with artists, ensuring they have a choice in how they participate to ensure that the use of AI tools is in line with their values.
When new AI products are developed, the company added it will ensure that artists are adequately compensated for the use of their works and that their contributions are recognised in a transparent manner.
The music streaming app has already been using genAI technology to enhance features that connect fans and artists, such as personalised playlist DJ AI and AI Playlist, a feature that helps listeners create new playlists by using text prompts.
The firm added it is currently working on developing a research laboratory focused on genAI and a product team that will develop technologies that create innovative experiences for fans.
It said that the work would combine the company’s research and development efforts with partnerships in the technology ecosystem, all in close collaboration with artists, producers, and songwriters.
“Our goal is to ensure the future of music innovation happens responsibly, and to invite the best minds in AI to help build it,” it added.
Spotify explained that AI technology is bringing both new creative possibilities and challenges for the music industry.
“It’s critical for the music industry to join forces and act together to protect creativity while enabling innovation,” it continued.
Spotify says that it has repeatedly received reports from artists and their teams that AI-based music products often do not appear to be designed to promote their careers, businesses, and fan bases, with AI perceived as “short-term experiments” rather than long-term solutions.
With this in mind, it said its priority is to eliminate the worst outcomes of genAI in the music industry.
“Last month, we shared steps we’re taking to stamp out spam, impersonation, and deception in the age of AI,” the firm said.
It also emphasised the need for collaboration to prevent AI-based technologies from being used without rights, consent or compensation, pointing out that some voices in the technology sector believe that copyright should be abolished.
“We don’t. Musicians’ rights matter. Copyright is essential,” it added.
Alex Norström, co-president and chief business officer at Spotify said that the company’s focus is on supporting artists by “protecting their rights, respecting their creative choices, and creating new ways for fans to discover and enjoy the music they love.”
Rob Stringer, chairman, Sony Music Group said the music label applauded Spotify’s leadership at this critical period for music.
“We are pleased to be collaborating with Spotify to develop responsible generative AI offerings that broaden opportunities for artists and songwriters, whilst enhancing the music experience for fans,” he added.
