Credit where it’s due, former Renault-Nissan boss Carlos Ghosn—the man who was later smuggled out of Japan in a double bass case—was quick to identify electrification as the key paradigm shift in the 21st-century car industry. Cue the cute Renault Zoe, forward-thinking in terms of design and propulsion, but perhaps too aloof to capture hearts and minds.

The new Renault 5 EV is unashamedly nostalgic in look, mining a design trend that’s been around so long that retro is almost retro. Yet when you see it in the flesh for the first time resistance is futile. Here, surely, is the electric car that will demolish any lingering preconceptions, a surprisingly sophisticated conduit for all-round feel-good vibes that’s packed with big-car tech.

Current Renault boss Luca de Meo is certainly bullish. “Some products are magical,” he notes. “You don’t have to hold endless discussions, everybody is always in agreement on what needs to be done. And they do it. There’s no inertia.”

Courtesy of Renault

As one of the masterminds of the noughties Fiat 500 revival, De Meo has solid instincts on this stuff. Even if you’d never driven one, you knew what the classic Cinquecento stood for. The same applies to the Renault 5: It arrived into an early ’70s world in which the Middle East was in convulsions, energy was suddenly scarce, and conspicuous consumption was unfashionable. Context matters, and this one has a distressingly familiar feel.

Design Winks

The new R5 aims to brighten your day via its candy colors, and an exterior and interior design that prompts an expertly executed Proustian rush. The silhouette might be familiar, but the new car has fuller proportions and imaginative postmodern touches galore.

There’s a cheeky little four-corner graphic in the headlights that “winks” as you approach. The fog-lights below mimic that motif, while the vertical taillights are another echo of the original. They’re now designed for a degree of aerodynamic efficiency that would have boggled the minds of Renault’s engineers back in the day.

The chunky wheel arches call to mind the mid-engined R5 rally car, and the new car’s roof can be had in a variety of treatments. It’s a five-door car but the rear door handles are cleverly hidden away. And the old car’s hood vent reappears here as a state-of-charge indicator. Each strip represents 20 percent of the available energy.

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