Roblox has launched a new licensing platform to allow easier connections between Roblox creators and IP holders, including Netflix, Lionsgate, and Sega.
License Manager makes it easier for “eligible creators” to use approved assets based on iconic franchises like Squid Game, Stranger Things, Twilight, and Saw, and games like the Yakuza series, Like a Dragon.
“Traditionally, licensing IP for game development has been a complex, time-consuming process, limiting opportunities to larger studios,” Roblox said.
“[Rights holders] can take a more tailored, selective approach with revenue sharing, an open source-style approach where fans can take the reins, or simply scan for IP usage across experiences. Licenses can be offered to existing experiences or by listing them in the new Licenses catalog, where creators can browse and apply.”
As well as being able to directly liaise with creators, the IP holders can also “proactively scan experiences for IP usage,” intimating there may eventually be a crackdown on unauthorized fan games.
The company says this is just the beginning, with more IP holders expected to join the program “throughout the year.”
Earlier this month, Roblox brought in 1,000 developers to participate in The Hatch, an event the Lego-like game platform said would go down as its biggest Easter Egg hunt ever. While the official experience is propped up as an important moment, thousands of players voiced their support for a boycott by using the #BoycottTheHatch across social media as part of a campaign to make the platform safer for all ages.
Vikki Blake is a reporter for IGN, as well as a critic, columnist, and consultant with 15+ years experience working with some of the world’s biggest gaming sites and publications. She’s also a Guardian, Spartan, Silent Hillian, Legend, and perpetually High Chaos. Find her at BlueSky.
