The South Park Season 27 Episode 4 trailer is here, and while the long-running animated comedy show once again takes aim at Donald Trump, it also has a new target in its sights: Labubus.
Labubus, for the uninitiated, are a line of collectible plush toys created by Hong Kong illustrator Kasing Lung and typically sold in blind boxes. They have taken the world by storm, with interest — as any parent’s wallet will probably attest — peaking over the summer amid a surge on social media platforms such as TikTok.
The South Park trailer, below, shows the Labubu craze getting out of control at South Park Elementary (fake Labubus are certainly a thing in the real world). But there’s also room for Donald Trump, who is seen stepping off Air Force One alongside his long-term South Park partner, Satan.
Butters experiences the reality of tariffs when he has to buy a Labubu doll for his girlfriend’s birthday in an all-new episode on Wednesday, September 3 at 10/9c on Comedy Central and next day on Paramount+. pic.twitter.com/dRHRtWzhqd
— South Park (@SouthPark) September 2, 2025
Here’s the official blurb:
Butters experiences the reality of tariffs when he has to buy a Labubu doll for his girlfriend’s birthday in an all-new episode on Wednesday, September 3 at 10/9c on Comedy Central and next day on Paramount+.
This season’s South Park episodes have so far skipped a week, with reports indicating the show’s bi-weekly release schedule will remain in place for the rest of Season 27.
The latest run of South Park episodes, which are currently airing on Comedy Central and Paramount+, have drawn some of the series’ best-ever ratings, as well as global attention, for their no-holds-barred depiction of President Trump. But episodes are taking longer to produce, with just three arriving in the six weeks since Season 27’s debut.
South Park creators Trey Parker and Matt Stone make each episode week-by-week, which makes for a chaotic production but topical shows. The elongated production time allows the pair more time to work on each episode, something Paramount is reportedly happy with.
It’s worth noting that during their San Diego Comic-Con 2025 panel, which took place the day after the Trump-skewering season opener aired, Parker said the pair were unsure what the next episode would be, revealing the decision was “super stressful.”
It’s also worth noting that the creators recently admitted that the Season 27 trailer that came out in April included footage made just for that trailer, and not from the episodes. “You seriously think we went and made a bunch of shows ahead of time and we’re banking them for later?” they said. “We just made something up and we’re like, this is what we’re doing! And we’re not doing any of that.”
All eyes are on South Park after its Season 27 premiere went so hard on Trump that the White House issued a statement in response.
The F.C.C. recently approved Skydance’s $8 billion merger with Paramount, which had needed Trump administration approval. However, Parker and Stone have a big-money deal of their own: a reported $1.5 billion contract to make 50 episodes of South Park over five years for Paramount.
South Park Season 27 Episode 4 airs on Wednesday, September 3 at 10/9c on Comedy Central and next day on Paramount+.
Wesley is Director, News at IGN. Find him on Twitter at @wyp100. You can reach Wesley at [email protected] or confidentially at [email protected].
