Super Bowl LX is over and the Seattle Seahawks have triumphed over the New England Patriots. While their epic battle was the star of the night, the commercials that surrounded the game were just as enjoyable.
To ensure you don’t miss any of the biggest ads, we’ve gathered all the biggest ones right here! Oh, and if you’re looking for the biggest trailers, we have a roundup for that as well!
Let us know if your team won and which commercials won your heart!
Pokémon’s Super Bowl Ad Asks Lady Gaga, Trevor Noah, and More ‘What’s Your Favorite’ Pokémon?
Pokémon’s big Super Bowl spot was all about finding out which Pokémon are the favorites of such celebrities as Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal, and Young Miko.
Lays Pulls at Our Heartstrings With a Touching Ad Generations in the Making
Lays pulled at our heartstrings with their big game ad, as they focused on a father and daughter who grew up tending a farm. Now, on the eve of the father’s retirement, we see how much their time together meant and how this wasn’t really the end, but a beautiful new beginning.
State Farm Kicks Off the Super Bowl In Style
State Farm kicked off this year’s Super Bowl with a commercial featuring Danny McBride, Keegan-Michael Key, Hailee Steinfeld, KATSEYE, and even Jon Bon Jovi. Speaking of Bon Jovi, ‘Livin’ on a Prayer’ is the star of this commercial that sees “Halfway There Insurance” showing how poor they are compared to State Farm.
Jurassic Park’s Jeff Goldblum, Laura Dern, and Sam Neill Return to Their Characters For a Hilarious Xfinity Ad
Jurassic Park’s Jeff Goldblum, Laura Dern, and Sam Neill return to their characters from the film for an Xfinity ad that features a ton of hilarious moments that also star an Xfinity worker who solves a lot of the problems the island had.
Before Good Will Hunting, There Was Good Will Dunkin’…
Ben Affleck stars in Good Will Dunkin’, which was jokingly described as a “much better version of Good Will Hunting” that was made as a sitcom. We get a sneak peek at this alternate tale, and it stars a bunch of familiar faces, including Jason Alexander, Matt LeBlanc, Alfonso Ribiero, Jaleel White, Jasmine Guy, Ted Danson, Jennifer Aniston, and Tom Brady.
Chris Hemsworth Is Very Wary of Alexa+’s Generative AI
Chris Hemsworth and his wife, Elsa Pataky, star in this Super Bowl ad that see Hemsworth being very wary of Alexa+’s generative AI. We see all the ways things can go horribly, but he comes around at the end.
Instacart Lets You Choose Your Bananas
Instacart enlisted the help of Ben Stiller and Benson Boone to share with the world that, with Instacart, you have the power to choose the color and ripeness of your bananas and so much more with Preference Picker.
Jeff Goldblum and Heidi Gardner Thinks It’s Easier to Tell You Where You Can’t Live With Apartments.com and Homes.com
Since there are so many living options on Apartments.com and Homes.com, Jeff Goldblum and Heidi Gardner thought their time would be much better spent telling you the places you can’t live.
George Clooney Helps Share the Good News That ‘Grubhub Will Eat the Fees’ on Orders Over $50
George Clooney stars in a Yorgos Lanthimos directed commercial for Grubhub that shouts to the world in a funny way that the food service will now “eat the fees” on both delivery and service fees on orders over $50.
Ritz Island Welcomes Scarlett Johansson, Jon Hamm, and Bowen Yang to a Cracker-Filled Party
Scarlett Johansson, Jon Hamm, and Bowen Yang arrive at Ritz Island to enjoy a Ritz Cracker-filled party that sure looks delicious.
Tight Ends Unite for Novartis to Show Important Prostate Cancer Screenings Are
You’ll never see tight ends so relaxed as you will in Novartis’ Super Bowl Spot. And it’s for good reason too, as it’s a PSA to not ignore prostate cancer screening.
Bud Light’s Super Bowl Commercial Shows the Lengths People Go for Beer
Rolling into #SBLX with @postmalone @shanemgillis and Peyton Manning pic.twitter.com/gmtG0piZaS
— Bud Light (@budlight) January 30, 2026
Shane Gillis, Post Malone, and Peyton Manning are at a wedding when a keg of Bud Light starts rolling down a hill. This, obviously, causes a panic and sees the entire wedding party following it down the hill to try to rescue it and save the beer!
Ring Search Party Helps Reunite Pets With Their Families
Ring’s Super Bowl ad was a touching one that focused on their Search Party feature, which used AI to use Ring cameras all around to help find lost pets and reunite them with their families.
A Clydesdale and Bald Eagle Become Best Friends In Budweiser’s Super Bowl Ad
For 150 Years, This Bud’s For You. Watch our Super Bowl LX commercial now. pic.twitter.com/jdzyInzlC8
— Budweiser (@budweiserusa) January 26, 2026
In one of the most epic shots of Super Bowl ads, we see a Clydesdale appear to have wings before seeing it was a Bald Eagle soaring off its back. This is made even more special as we see their relationship build through the years earlier in the ad.
Andy Samberg Becomes Meal Diamond and Sings a Parody of ‘Sweet Caroline’
Andy Samberg becomes Meal Diamond and sings a parody of Neil Diamond’s ‘Sweet Caroline” that’s all about mayonnaise.
Will Shat Here Thanks to Kellogg’s Raisin Bran
William Shatner stars in Kellogg’s Raisin Bran commercial that sees him become Will Shat, Bran Ambassador. We see him teleporting around with a box of cereal and letting people know that Will Shat Here thanks to the fiber-filled cereal, and they can too.
Sabrina Carpenter Builds Her Perfect Boyfriend Out of Pringles
Sabrina Carpenter discovers the perfect boyfriend is one made of pringles, even though their relationship doesn’t appear to have a happy ending.
Universal Studios Showcases the Four Parks That ‘Changed Everything You Know About Vacations Forever’
In another heartwarming ad, we see two brothers enjoying the four parks of Universal Orlando Resort and showing why Universal has “changed everything you know about vacations forever.”
The Office’s Brian Baumgartner Is Back With Tons of Clones and a Pot of Chili
The Office’s Brian Baumgartner is back in… well.. the office! This time, he is with a ton of clones of himself and is even seen carrying a pot of chili, and we all know how that went last time. This was all for finance software company known as Ramp.
Emma Stone and Yorgos Lanthimos Team Up Again for a Squarespace Ad
Emma Stone and director Yorgos Lanthimos are back at it again with a new black-and-white commercial for Squarespace, where Stone is horrified that she was too late and can’t secure her own name as a domain.
‘Every Original Has a Backstory’ In Levi’s Super Bowl Spot
Take a talk down memory lane with Levi’s Super Bowl ad, which states that “every original has a backstory.” Featuring a lot of backsides, this spot stars Doechii, Rose, Shai Gilgeous-Alexander, DJ Questlove, Stefanie Giesinger, Toy Story’s Woody, and even nods to George Michael’s ‘Faith’ and Bruce Springsteen’s ‘Born in the U.S.A.’ album cover.
Taika Waititi Stars and Directs a Super Bowl Ad That Brings Polar Bears From Coke to Pepsi
Polar Bears have long starred in Coke commercials, but this Super Bowl things were a bit different. Taika Waititi directed and starred in a spot that shows a Polar Bear struggling with the fact that he may like Pepsi Zero Sugar more than Coke Zero Sugar.
Backstreet’s Back for T-Mobile
The Backstreet Boys reunite for a special ad for T-Mobile, which says you should “expect more from your carrier.” There’s even a fun ending surprise where another artist doesn’t get quite the warm welcome the beloved boy band received.
Matthew McConaughey and Bradley Cooper Are at Odds in UberEats’ Super Bowl Commercial
Matthew McConaughey and Bradley Cooper are at odds in UberEats’ Super Bowl commercial because McConaughey can’t get over his theory that football is pushing food sales and Cooper isn’t buying it at all.
Guy Fieri Becomes More Than Just a Guy Using Bosch Tools and Appliances
Guy Fieri’s new look shocked the internet as it showed the Food Network star without his iconic spiked hair, and it turns out it was all for a Bosch ad, as their tools and appliances make him feel more than just a guy.
Adrien Brody Can’t Handle TurboTax Taking the Drama Out of Taxes
Adrien Brody walks off a set because he can’t handle the fact that TurboTax is taking the drama out of taxes. “I don’t do happy,” Brody says before storming off. “If there’s no drama, there’s no Adrien Brody.”
The Star-Studded Oakley x Meta Super Bowl Spot Says ‘Athlete Intelligence Is Here’
To help share the message that ‘Athlete Intelligence is here,” Oakley and Meta enlisted the help of Marshawn Lynch, Sky Brown, Akshay Bhatia, Kate Courtney, Sunny Choi, iShowSpeed, and Spike Lee to showcase the new AI-powered sunglasses.
Serena Williams Is Healthier on Ro’
Serena Williams returns to the Super Bowl to share how she is ‘Healthier on Ro’ and why GLP-1s are “about so much more than weight loss.”
Nerds Goes ‘Crunchy Couture’ With Andy Cohen
To celebrate Nerds Juice Gummy Clusters, Nerds and Andy Cohen teamed up for a spot that goes ‘crunchy couture’ in the best ways.
Kurt Russell Trains Lewis Pullman to Be a Skiing Superstar in Michelob Ultra’s Ad
Lewis Pullman is having a tough time in Michelob Ultra’s Super Bowl ad, as he is always the last one down the hill and forced to buy the drinks when hanging with Olympians Chloe Kim and TJ Oshie. Luckily, Kurt Russell is nearby to help train him and turn the tides.
Liquid Death Doesn’t Want Your Head to Explode From Energy Drinks
In an effort to stop exploding heads from extreme energy drinks, Liquid Death Sparkling Energy is her with a Super Bowl ad to show you a better way to get some pep back in your step when you need it most.
Create the Website of Your Dreams With Wix Harmony
With Wix Harmony, you can write out exactly what you want your website to be and watch the magic unfold in real time. With this “new way to create,” Wix utilizes vibe coding with an AI agent and drag and drop customization to give you even more tools to bring your ideas to life.
Ads Are Coming to AI, But Not to Claude
To show it is holding strong, Claude created a commercial as a warning that ads are coming to AI. However, they will not be coming to Claude, so you won’t be put in this weird situation when trying to find a personal trainer!
Adam Bankhurst is a writer for IGN. You can follow him on X/Twitter @AdamBankhurst, Instagram, and TikTok, and listen to his show, Talking Disney Magic.
