Technology companies often buy attention for a launch. The harder part is helping people understand why the technology matters.
That is the idea behind EduSeries, a new analyst-led video program from SmartTech Research and ECT News Network, now available on TechNewsWorld.
SmartTech Research brings an independent analyst perspective to the series. Each episode starts with the problem a technology is intended to solve, then examines the available approaches, practical uses, trade-offs, and the facts that matter. When a topic calls for more depth, companion articles on TechNewsWorld add another dimension.
“People need to understand what a technology can do, where it fits, and where its limits are,” said Mark N. Vena, president and principal analyst at SmartTech Research. “With EduSeries, we start with the problem and explain how the technology can help, in plain language.”
Technology Explained
EduSeries gives technology companies a way to explain products, technologies, and market developments in more depth than a conventional launch announcement or promotional campaign.
The videos combine analyst commentary with TechNewsWorld distribution, giving viewers additional context around how a technology works, where it fits, and why it matters.
The program also gives each participating company a dedicated destination on TechNewsWorld where readers can watch related EduSeries episodes and follow the technology over time.
A Home for Ongoing Technology Coverage
Another benefit of EduSeries is giving technology companies a place to explain a subject over time rather than compressing everything into a single launch message.
A company page can bring related episodes together in one destination, while companion articles provide additional context when a topic needs more explanation. As new products, capabilities, or market developments emerge, additional episodes can be added to the same destination.
“A launch announcement gives people a first look,” said Brett Faulk, senior vice president and principal analyst at SmartTech Research. “EduSeries gives companies room to explain more and keep that explanation current as their technology changes. Viewers can return to one place to learn more.”
That approach gives viewers a clearer path from initial discovery to a deeper understanding of the technology and its practical role.
Expanding the Audience
SmartTech Research and ECT News Network reach a sizable technology audience. Together, their channels include more than 50,000 monthly TechNewsWorld visitors, more than 130,000 followers across social and YouTube, and more than 50 million lifetime views.
That reach puts EduSeries in front of a substantial audience of technology decision-makers while giving participating companies a home for their video content on TechNewsWorld. By combining analyst perspective, video, companion coverage, and distribution, the program gives readers more context and participating companies more room to tell the full story. Explore EduSeries to see the program in action.
Have a technology story to tell?
See how EduSeries can bring it to audiences across SmartTech Research and TechNewsWorld.
