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Tesco is expanding its digital presence by launching its in-store clothing range F&F online.
The move will enable customers to buy items from the clothing range both on its website and Clubcard app.
F&F Online will offer shoppers a range of womenswear, menswear and children’s clothing along with footwear and accessories.
Tesco said the range will also feature exclusive collaborations and high-demand seasonal items, such as school uniforms.
The supermarket retailer plans to continue expanding the range over the coming months.
Additionally, customers will be able to earn Clubcard points on all their purchases.
Tesco said the launch of its clothing range will compliment Tesco Marketplace, which enables its customers to buy products from a range of partners.
“We are thrilled to bring F&F clothing to Tesco.com and our Grocery and Clubcard App,” said Katja Ahola Klamkin, Tesco group managing director, home & clothing. “We know our customers love the quality, affordability and style of F&F and this will make it even easier and more convenient to shop the ranges they know and love.”
