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Home » The 13 Best Prime Day Kindle Deals and Amazon Device Sales
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The 13 Best Prime Day Kindle Deals and Amazon Device Sales

News RoomBy News Room9 July 2025Updated:9 July 2025No Comments
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The sale event of the summer is here, and the Amazon Prime Day Kindle deals (and other Amazon device deals!) are ones you can count on being great to shop. As someone who tests Amazon gear for a living—Echo speakers, Kindles, Amazon’s smart plugs, you name it—I’m always tracking what in Amazon’s lineup is worth buying. I have a ton of favorites, from the best of the best, like the Kindle Paperwhite and Echo Show 8, to the Kindle Scribe and Echo Spot.

It’s the perfect time to shop all of those and more. Not only is everything in this guide WIRED-tested and WIRED-approved, but it’s on sale right now. Need more deals? Try our Best Amazon Prime Day Deals roundup and Prime Day liveblog.

Updated 5:45 pm ET July 9, 2025: We’ve added deals on the Kindle Paperwhite, Kindle (11th Gen), Echo Pop, Fire Max 11, and Fire TV Stick 4K Max.

WIRED Featured Deals

Best Kindle Deals

A Kindle You Can Write On

  • Courtesy of Amazon

  • Image may contain: Page, Text, Computer, Electronics, and Tablet Computer

    Photograph: Nena Farrell

Amazon

Kindle Scribe (2024)

This is my personal favorite Kindle. Maybe I’m biased because I love a digital notebook just as much as an e-reader, and since I’m a big reader on Kindle Unlimited and through my Libby app, using the Kindle Scribe (8/10, WIRED Recommends) easily bundles all my most-used features into a single device. It’s easy to sketch out notes and random ideas in the notebook section, and the screen is nice and large to enjoy reading my latest book of choice. The battery also lasts nice and long—in the months I’ve had it, I’ve charged it maybe three times.

The Best Kindle

  • Image may contain: Computer, Electronics, Tablet Computer, and Person

    Courtesy of Amazon

  • Image may contain: Book, Publication, Computer, Electronics, and Tablet Computer

    Photograph: Nena Farrell

Amazon

Kindle Paperwhite (2024, 12th Generation)

Run, don’t walk: the best Kindle is on sale. The 12th-generation Kindle Paperwhite Signature Edition (8/10, WIRED Recommends) launched last year and is a little larger than the basic Kindle. It comes with a warm light option, which is gentle on the eyes. It’s got fast and smooth performance, and overall is the best choice if you’re looking for a new Kindle, even when it’s not on sale. And it is right now!

The Minimalist’s Kindle

  • Image may contain: Plant, Tree, Computer, Electronics, Potted Plant, Tablet Computer, and Person

    Courtesy of Amazon

  • Image may contain: Computer, Electronics, and Tablet Computer

    Photograph: Nena Farrell

Amazon

Kindle (2024, 11th Generation)

Amazon launched a new version of its basic Kindle last year, and while it’s the most minimalist of its family of e-readers, it’s still a great little gadget. I’m a big sucker for the matcha green color. It’s nice and small, perfect for sneaking in a pocket or a small bag and take with you anywhere you go.

A Colorful Kindle

  • Image may contain: Computer, Electronics, Tablet Computer, and Person

    Courtesy of Amazon

  • Overhead view of two black Kindle Colorsoft e-readers, with one screen showing the cover of an e-book and the other screen showing comic strips

    Photograph: Brenda Stolyar

If you’re looking for a color e-reader but don’t want to spend too much, good news: the Kindle Kindle Colorsoft (7/10, WIRED Review) is on sale right now for Prime Day. It’s the first-ever Kindle with a color screen, letting book covers and illustrations shine. The Colorsoft has run into some issues with performance and the trade-in program, so I’d recommend buying one new without trading in your old Kindle. Right now is a perfect time since it’s on sale.

A Kindle for Kids

  • Image may contain: Computer, Electronics, Tablet Computer, Person, Animal, Fish, Sea Life, and Shark

    Courtesy of Amazon

  • Amazon Kindle kids, an e-reader with a red case with the screen showing the page of an e-comic

    Photograph: Adrienne So

If your kids want a Kindle, instead of just giving them your old one, get them a Kindle Kids to get access to Kids+ for free for six months and cute covers that they’ll love. Kids+ is a subscription service that gives access to a library of books designed for ages 3 to 12, and offers books in Spanish, too. The cover designs will make it easy to tell your kiddo’s Kindle from your own (even though I want that space whale option for myself).

A Kindle Bundle

Image may contain: Adapter, Electronics, and Computer

Courtesy of Amazon

Amazon

Kindle Essentials Bundle including Kindle (2024), Black Fabric Cover, and Power Adapter

If you’re planning to buy a new basic Kindle, stop right there. Instead, snag this on-sale Kindle bundle that includes the 2024 Kindle, a fabric cover, and a power adapter (because no, your Kindle does not already come with one. Sorry!). It’s a great set to keep your brand-new Kindle protected and get your first Kindle accessory.

Best Echo Deals

A Little Echo

  • Echo Spot 2024 edition, a semi-sphere device with a screen on the front, displaying the current time as well as the time the alarm is set for.

    Photograph: Nena Farrell

  • Image may contain: Electronics, Screen, Computer Hardware, Hardware, Monitor, and Speaker

    Courtesy of Amazon

I love this funny little speaker. The Echo Spot (7/10, WIRED Recommends) sits in between a smart display and a basic speaker. I like that it’s well-designed for a bedside table since it has a cute digital clock on the small screen (it looks like a half circle, but it’s really a small rectangle screen surrounded by a half-circle bezel) and shows you what alarm is set for the next day. I like that it’ll show you icons for the weather and the name of the song playing, but leaves out more distracting screen features. Again, perfect as a new smart assistant and alarm clock in one.

An Alexa Smart Display

  • Echo Show 8, a tablet-like device sitting on wooden surface in the corner of a room. The screen displays a schedule, the weather, and recently played music.

    Photograph: Nena Farrell

  • Image may contain: Computer, Electronics, Tablet Computer, Mobile Phone, and Phone

    Courtesy of Amazon

Amazon

Echo Show 8 (3rd Gen)

One of the best all-around Echo speakers, whether it’s a Show smart display or just a regular Echo speaker, is the Echo Show 8 (3rd Gen). It’s a great size for just about everything it can do, and it can do a lot: stream videos, join video calls with the 13-MP camera, show you the weather forecast, control your smart home, and show widgets of your choice onscreen to customize your content. It’s got great sound too, making it a great speaker choice as well as a smart assistant. The only downside is that the constant slideshow will show ads, but you can evade that by turning on Photo Mode.

Small Yet Mighty

  • Image may contain: Sphere, Electronics, and Speaker

    Courtesy of Amazon

  • Front view of Echo Dot 5th Generation, a grey sphere device with blue light illuminating from the base while sitting on a wooden nightstand

    Photograph: Nena Farrell

The Amazon Echo Dot (5th Gen) is a petite edition of the main Echo. It can do everything the main one can, and while it’s much smaller, it still packs pretty impressive sound quality, with improved bass over older models. It’s already a great speaker for the price, and that’s even more true now that it’s on sale for Prime Day.

A Bare-Bones Smart Display

Amazon Echo Hub

Photograph: Nena Farrell

This might look like a smart display, but it’s focused on a single feature: controlling your smart home. The Echo Hub (8/10, WIRED Recommends) can still answer your questions, but every other feature you might expect on a smart display usually won’t be found on this device. I’m surprised to say I didn’t miss those features. This gadget is minimalist and works great as a hub for your smart home, with no distractions on the screen (or ads!) It has a weak speaker, but it will pair with your preferred speaker to send music requests to it.

A Pop of Color

The Amazon Echo Pop (7/10, WIRED Recommends) looks like someone sliced the Echo Dot in half. It’s a fun addition to a small room or bedroom since it comes in colors that no other Echo does. The sound quality isn’t as strong as other Echo devices, but it’s fine for casual listening. It’s a great way to pop (get it?) a voice assistant and a bit of color into any room.

Fire Devices

Amazon Fire Max 11 tablet

Photograph: Amazon

The Fire Max 11 (5/10, WIRED Review) is Amazon’s nicest Fire tablet, but it’s expensive for what you get, making a sale event like Prime Day the prime (I’m hilarious) time to buy. The screen is solid, the speakers aren’t bad, and the cameras are 1080p. It’s not the nicest Android tablet we’ve tried, but it’s affordable enough to be worth snagging.

Amazon Fire Stick 4K Max

Photograph: Best Buy

Amazon

Fire TV Stick 4K Max (2nd Generation)

If you love Amazon Prime shows, the Fire TV Stick 4K Max is the streaming device for you. It’s focused on Amazon Prime, but you can still access other streaming apps, too, so you won’t be locked into only Prime shows. It works well with other Alexa-connected smart home devices, too.


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