Manchester-based fashion brand The Couture Club has announced a new SEO partnership as part of its growth plans.
The retailer has partnered with Verde Digital to strengthen its digital presence, supporting the expansion of its existing range and the launch of new product ranges.
The SEO firm also has partnerships with Paul Smith, Adanola, Cou Cou Intimates and Puresport.
Founded in 2015 by Scott Shashua and Ross Warswick, The Couture Club has grown from to a team of more than 50.
The company, which designs its garments in house at its headquarters, sells streetwear style clothing, covering multi product types including hoodies, cargo pants, dresses and outerwear.
The move will give The Couture Club access to on-page and technical SEO support, with the aim of building visibility for the brand’s core collection pages as well as new clothing line launches.
The brand says the main aim is to boost organic traffic and revenue from non-branded search terms and support the brand’s wider paid and social strategies.
“We’ve built an amazing brand and community over the past decade, and now we want to make sure our products are discovered by new audiences who may not already know us by name,” said Scott Shashua, co-founder, The Couture Club.
Shashua went on to say that the brand is confident that the move will help it build the visibility needed to support its ambitious plans.
In August, Paul Smith signed an SEO deal with Verde Digital to boost its global search visibility and attract new audiences.
The British fashion brand partnered with the company to provide both on-page and technical SEO support as part of a broader cross-channel digital strategy.
At the time, the clothing retailer said that the move focuses on building visibility within the premium and luxury fashion market, targeting non-branded search terms to reach style-conscious shoppers beyond those already searching for the Paul Smith brand by name.
Founded in Nottingham in 1970, Paul Smith has 130 stores across 60 countries.
