For the last year and a half, two hacked white Tesla Model 3 sedans each loaded with five extra cameras and one palm-sized supercomputer have quietly cruised around San Francisco. In a city and era swarming with questions about the capabilities and limits of artificial intelligence, the startup behind the modified Teslas is trying to answer what amounts to a simple question: How quickly can a company build autonomous vehicle software today?
The startup, which is making its activities public for the first time today, is called HyprLabs. Its 17-person team (just eight of them full-time) is divided between Paris and San Francisco, and the company is helmed by an autonomous vehicle company veteran, Zoox cofounder Tim Kentley-Klay, who suddenly exited the now Amazon-owned firm in 2018. Hypr has taken in relatively little funding, $5.5 million since 2022, but its ambitions are wide-ranging. Eventually, it plans to build and operate its own robots. “Think of the love child of R2-D2 and Sonic the Hedgehog,” Kentley-Klay says. “It’s going to define a new category that doesn’t currently exist.”
For now, though, the startup is announcing its software product called Hyprdrive, which it bills as a leap forward in how engineers train vehicles to pilot themselves. These sorts of leaps are all over the robotics space, thanks to advances in machine learning that promise to bring down the cost of training autonomous vehicle software, and the amount of human labor involved. This training evolution has brought new movement to a space that for years suffered through a “trough of disillusionment,” as tech builders failed to meet their own deadlines to operate robots in public spaces. Now, robotaxis pick up paying passengers in more and more cities, and automakers make newly ambitious promises about bringing self-driving to customers’ personal cars.
But using a small, agile, and cheap team to get from “driving pretty well” to “driving much more safely than a human” is its own long hurdle. “I can’t say to you, hand on heart, that this will work,” Kentley-Klay says. “But what we’ve built is a really solid signal. It just needs to be scaled up.”
Old Tech, New Tricks
HyprLabs’ software training technique is a departure from other robotics’ startups approaches to teaching their systems to drive themselves.
First, some background: For years, the big battle in autonomous vehicles seemed to be between those who used just cameras to train their software—Tesla!—and those who depended on other sensors, too—Waymo, Cruise!—including once-expensive lidar and radar. But below the surface, larger philosophical differences churned.
Camera-only adherents like Tesla wanted to save money while scheming to launch a gigantic fleet of robots; for a decade, CEO Elon Musk’s plan has been to suddenly switch all of his customers’ cars to self-driving ones with the push of a software update. The upside was that these companies had lots and lots of data, as their not-yet self-driving cars collected images wherever they drove. This information got fed into what’s called an “end-to-end” machine learning model through reinforcement. The system takes in images—a bike—and spits out driving commands—move the steering wheel to the left and go easy on the acceleration to avoid hitting it. “It’s like training a dog,” says Philip Koopman, an autonomous vehicle software and safety researcher at Carnegie Mellon University. “At the end, you say, ‘Bad dog,” or ‘Good dog.’”
