Japanese developer Cygames published a list of rules for fans wanting to visit the real-life horses behind the characters in its anime racehorse-girl management game Umamusume: Pretty Derby, which got a long-awaited global release this June.
Yes, anime racehorse-girl management game, you heard that right. In the world of Umamusume: Pretty Derby, racehorses are reborn as cute anime girls, complete with equine ears and tails. The franchise started off in 2018 as an anime, followed by a Japan-only release of the mobile game in 2021. In the game, players can talk to, train and manage horse-girls like Special Week and Mejiro McQueen, sharing in their triumphs and losses. As a result, the Umamusume franchise has inspired a cult following, and apparently many fans have become interested in the real-life Japanese racehorses behind their favorite characters.
However, in their enthusiasm, it seems that some fans may have caused distress to their favorites and their owners in real life. As previously reported by Dexerto, Cygames shared guidelines for those who want to visit real-life racehorses in Japan, reminding people that you can’t just rock up to a ranch and that horses are easily startled by loud noises and camera flashes.
The 9-point guideline was created by the Racehorse’s Hometown Information Center. The first two points urge would-be visitors to check with the center for tour availability and to confirm tour times before visiting. The rules also remind visitors to follow the instructions of ranch staff at all times, to refrain from smoking on-site, and not to enter stables or pastures without permission. The rest of the rules are centered on the horses’ wellbeing — don’t make loud noises and refrain from touching, feeding or taking flash photography of the horses.
Developer Cygames has been fostering strong connections to the Japanese horse racing world — it often shows up alongside and provides support for racehorse-related exhibits at events in Japan, and has donated to the Retired Racehorse Association of Japan (source: Automaton). As part of promotions for the mobile game’s global, English-language release, Cygames looked stateside, partnering with the Kentucky Derby back in May and setting up a booth where people could play the demo of Umamusume Pretty Derby.
If you are interested in seeing what all the fuss is about, Umamusume: Pretty Derby is available now in English via Steam, Google Play, and the Apple App store. All three seasons of the anime are currently on Crunchyroll.
Verity Townsend is a Japan-based freelance writer who previously served as editor, contributor and translator for the game news site Automaton West. She has also written about Japanese culture and movies for various publications.
