Lidia Yaccarino, chief executive officer of X, is leaving the social media platform after two years at the company.
Yaccarino announced her departure from the social media platform in a post on X.
Musk acquired Twitter for $44 billion in April 2022, rebranding it as X.
Yaccarino joined the company from NBCUniversal a year later amid declining advertiser interest due to concerns over brand safety.
Musk stated at the time that Yaccarino’s role would mainly focus on managing the company’s business operations, leaving him to concentrate on product design and new technologies.
Commenting on her hiring at X, Yaccarino said: “When Elon Musk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company.”
Yaccarino also expressed her gratitude that Musk entrusted her with the responsibility of protecting free speech, revitalising the company and turning X into the “Everything App.”
Commenting on her team’s achievement, she added: “This team has worked relentlessly from groundbreaking innovations like Community Notes, and soon, X Money to bringing the most iconic voices and content to the platform.”
In the post, she also said that X will soon enter a new chapter with xAI, which she called “a truly digital town square for all voices” and “the world’s most powerful culture signal.”
xAI is an AI company founded by Elon Musk in 2023, which aims to develop advanced AI models.
In June, Yaccarino revealed in an interview with the Financial Times that X users will soon be able to make investments and trades directly on the platform.
Yaccarino confirmed that X is also developing a credit or debit card, expected to launch later this year.
The move aligns with owner Elon Musk’s ambition to transform X into an all-in-one “super app,” integrating messaging, social networking, and financial services—like China’s WeChat.
During the Financial Times interview, Yaccarino stated that 96 per cent of X’s top advertisers before Musk’s acquisition have since returned to the platform.
Research firm Emarketer reported in March that X is on track to record its first ad revenue growth this year since the takeover.
“Thank you for your contributions,” Musk wrote on X in response to Yaccarino’s announcement.
