Target has revealed a massive collection of Pokémon-themed clothes, accessories, and toys in celebration of the gaming giant’s 30th anniversary. The collection, which includes over 100 Target-exclusive products, was designed in collaboration with The Pokémon Company and will roll out in two phases starting on May 2.
A full lookbook of the collection is already available Target’s website, where you can sort by product category or Pokémon type.
Target x Pokémon 30th Anniversary Collection
Target’s press release indicates that the exclusive collection will only be available for a limited time, but it does not disclose an exact end date. Instead, the collection’s duration will likely depend on stock availability. The retailer will also be hosting in-person events and giveaways at select locations.
Amy Sachtleben, senior director of licensing and promotions at The Pokémon Company International, spoke on the ethos behind the new line of 100+ products: “This collection is designed to bring that sense of fun and adventure into everyday life, with merchandise that appeals to both longtime Trainers as well as those who recently began their Pokémon journey.” Every clothing design, for example, is available in both children’s and adult sizes.
Clothing does make up the bulk of the collection, and the pricier end of it, with a spread of graphic tees, reversible jerseys, and a Kanto-themed jacket. Besides collaborating with The Pokémon Company itself, Target also worked with “nostalgic” brands like Lip Smacker and Caboodles on individual products. Scroll past the clothing and you’ll find a seemingly endless list of accessories, toys, and even beauty products.
Other highlights include tumbler-style water bottles, where you can either guarantee yourself a specific Pokémon or go for a ‘gacha-style’ mystery box. We’ll also get lip balms and glosses as well as a full series of NatureWell fragrance mists, in case you ever wanted to know what Jigglypuff smells like.
The collection is releasing soon after a spread of Pokémon-themed sneaker designs from Puma. As of now, however, Target is the only US-based mass retailer to collaborate with the gaming giant. Other ways Pokémon has been celebrating its anniversary so far include new logos for every single Pokémon and the revamped release of Pokémon Fire Red and Leaf Green.
Blythe (she/her) is an Audience Development Coordinator at IGN who spends way too much time in character customization screens and tracking down collectibles.
